BUSINESSWEEK ONLINE SELECTS 24/7 REAL MEDIA'S OPEN ADSTREAM AD MANAGEMENT PLATFORM
NEW YORK - June 22, 2005 - 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that BusinessWeek Online, a division of the McGraw-Hill Companies (NYSE: MHP), has chosen 24/7 Real Media's robust and flexible Open AdStream® Central to serve advertisements to the online magazine's more than three million unique monthly visitors.
By consolidating its back-end systems, Open AdStream will enable BusinessWeek Online to improve workflow, tracking and reporting capabilities, reduce operational costs and enhance the profitability of its online advertising inventory. In addition, 24/7 Real Media's end-to-end interactive marketing solutions, backed by one of the industry's most experienced and knowledgeable systems support teams, will provide BusinessWeek Online with a scalable infrastructure that can grow with its business. Open AdStream currently serves more than 200 billion ad impressions per month.
"We were looking for a total ad management solution and chose Open AdStream because it offered the right mix of features and functionality to streamline our operations, and will allow us to better focus on generating increased revenue. 24/7 Real Media also offers an array of other interactive marketing solutions that we will consider leveraging in the future to deliver more relevant ads to our discerning readership," said Howard Manus, Vice President, BusinessWeek Online.
24/7 Real Media's Open AdStream offers a comprehensive platform for ad management, including ad sales workflow, ad serving, targeting, and tracking that generates increased revenue and profits for publishers and advertisers while reducing technology costs. With new features such as campaign prioritization and yield management, Open AdStream Central helps publishers maximize the value of every ad served.
"Open AdStream is the perfect ad management solution for large online publishers with a broad, dynamic readership such as BusinessWeek Online," said Robert Tas, Senior Vice President, Technology and Media at 24/7 Real Media. "The latest version of Open AdStream was designed to improve productivity and profitability for online publishers, and we will continue working closely with BusinessWeek Online to help maximize its online revenue opportunities moving forward."
About BusinessWeek Online
BusinessWeek Online's award-winning Web site www.businessweek.com provides users with daily perspective, unique insights, breaking news, and in-depth analysis of the latest trends in the business world. With continuous coverage of today's business issues, BusinessWeek Online is a leading full-service Web site for senior-level executives. At BusinessWeek Online, users find eight channels replete with trusted information and resources to help manage their personal and professional lives. From small business to global business, personal investing to corporate strategies, BusinessWeek Online provides insight and perspective on all topics relevant to today's business professionals. In addition to unparalleled journalism, the site also offers interactive tools, reports, data, forums and newsletters.
About 24/7 Real Media,
Inc.:
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
For more information on 24/7 Real Media, Inc., please contact:
Investor Relations
Sushene Leitch
Director, Investor Relations
24/7 Real Media, Inc.
Telephone: 212-231-7990
Email: sushene.leitch@247realmedia.com
Media Relations
Eric Sokolsky
Weber Shandwick
Director
Telephone: 212.445-8081
Email: esokolsky@webershandwick.com
